To promote Nickelodeon's new TV Show Gameshakers, Collab created an immersive and interactive experience for Nickelodeon at Maker Faire at the New York Hall of Science.

The goal was to create a customized activation where kids could learn and explore the art of video game design and the science of computer programming. This theme went along nicely with promoting the new series Game Shakers, and fit well with the culture at Maker Faire.


We designed a video game called Donut Dash, a custom branded experience where kids create their own character using programmable paper, place their character into a robot and see their character come to life.


Our team designed a user experience which would incorporate aspects of early stage video game development.  We wanted to develop a strong connection between the physical and digital world.  The software was developed with all of these aspects in mind.  We combined game mechanics with simple computer programming ideas and turned the experience into a fun interactive game.