the farrah
-
ClientKiss Products
-
Direct to Consumer the farrahSalon Hair From Home
-
RoleBranding, Product Development, Packaging Design, Content Creation, Graphic Design
Project Overview
We were inspired by the innovative technology of this amazing hair-styling tool and saw many opportunities to unlock new direct-to-consumer channels and build a brand and a digital strategy around the product. We got to work, and here's what we did.
Naming
The tool evoked a sense of nostalgia for the '70s and '80s and reminded us of the iconic hairstyles of that era. It's why we named it the Farrah. We loved the concept of hair legends, so we paired it with the tagline "Legendary Hair."
Our color palette was designed to create a sense of subtle boldness. The lighter pink against the black is an homage to the style of the 70s. The white signifies balance among all the colors in the palette. The darker pink adds playful warmth and fun to the story, and the grey complements the fusion of the scheme.
Launching the farrah at the height of Covid created challenging conditions. We decided to kick it off with the tagline salon hair from home. This would become the main theme of our launch and one that we used to guide our design decisions throughout all aspects of the branding and digital strategy.
A large part of our work centered around building the foundation for inspiring user-generated content.
