We were inspired by the 70's and 80's and felt the tool had the makings of iconic style. That's why we named it the farrah. We designed branding elements that would convey all aspects of the culture, community and product experience, and since packaging is everything we designed the farrah to encompass a fun unboxing experience with user friendly, accessible tools for mastering the product. We imagined if we created a fun unboxing experience it would naturally guide users to integrate the farrah into their daily routine.