the farrah
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ClientKiss Products
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the farrahSalon Hair
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RoleBranding, Product Development, Packaging Design, Content Creation, Graphic Design
Project Overview
Kiss Products had an innovative curling technology. They needed a team to turn that technology into a consumer friendly product. We were inspired by the product and saw many opportunities to unlock new channels of distribution for their company, while leveraging the innovative hair tool they showed us. We got to work and here's what we did.
Inspiration
We were inspired by the 70's and 80's and felt the tool had the makings of iconic style. That's why we named it the farrah. We designed branding elements that would convey all aspects of the culture, community and product experience, and since packaging is everything we designed the farrah to encompass a fun unboxing experience with user friendly, accessible tools for mastering the product. We imagined if we created a fun unboxing experience it would naturally guide users to integrate the farrah into their daily routine.
